Barona –one of the first Fresh Spices Group in Vietnam, but very concern about Massan is going to copy the product and kick Barona out of the game.
Barona want to accelerate sales in retails but keep the CIR in 10%
Process and Strategy:
Step 1: Mainly focus on key cities that have the most sales to invest on Digital
Step 2: Execute and optimize by retails sales situation
Step 3: Step by step transform to Digital Platform and convert sales on Ecommerce
Channel: Facebook, Youtube, Adnetwork
Model: CPC, CPE, CPV