Gojek unicorn with a mission to seize Vietnam Transport market, but currently Vietnam is dominated by Grab.
Gojek is seeking for the best approach to Vietnam Marketing and achieve 30% market share within a month
Process and Strategy:
Step 1: Acquire a small group of drivers in Hanoi
Step 2: Hard launching App in Hanoi by special promotion
Step 3: Accelerate the campaign to achieve 500,000 installs within 1 month
Channel: Facebook, Google
Model: Install, Sign up, FBC