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Go-Viet

Challenge:

Gojek unicorn with a mission to seize Vietnam Transport market, but currently Vietnam is dominated by Grab.

Gojek is seeking for the best approach to Vietnam Marketing and achieve 30% market share within a month

Process and Strategy: 

Step 1: Acquire a small group of drivers in Hanoi

Step 2: Hard launching App in Hanoi by special promotion

Step 3: Accelerate the campaign to achieve 500,000 installs within 1 month

Channel: Facebook, Google

Model:  Install, Sign up, FBC

 
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