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Eugica

Challenge:

Vietnam is considered a potential country with great potential in pharmaceutical in South East Asia. According to the WHO, about 80% population in developing countries use traditional medicine or herbal medicine. Halocom mission is to promote online marketing, develop Eugica brand in pharmaceutical industry and also increase user needs.

Process and Strategy:

Step 1: Maintain and care the projects sustainability in 2018

Step 2: Big boom brand awareness in World cup season

Step 3: Convert online customer and increase search volume

Channel: Google, Youtube, Facebook, Adnetwork

Segment: TA 25+, Nationwide, Interested in Health, Family, Kids

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