Showing appearance in Vietnam in 1995 and officially commencing operations in 1999 with the motto of “Listening. Understanding. Delivering.” Prudential is the leading life insurance company which has been helping over 1.5 millions of Vietnamese people achieve their protection needs and wealth aspirations in life. And Halocom mission is to spread out its 20th anniversary celebration on digital for young family.
Process and Strategy:
Step 1: Mainly focus to spread out the KV on digital publishers
Step 2: Spread out the message on Social Media
Step 3: Narrow down the audience & ready for the next campaign
Channel: Facebook, Youtube, Ad-network
Model: CPC, CPR, CPM