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Muong Thanh

Challenge:

Mường Thanh Hotel chain is divided into 4 segments: Mường Thanh Luxury,Mường Thanh Grand, Mường Thanh Holiday and Mường Thanh, with a vision to fulfill all domestic and international customers’ various needs. Halocom mission is to spread out Muong Thanh luxury brand and acquire customers on year end Holiday. 

Process and Strategy:

Step 1: Define luxury audience segments and choose the right platform.

Step 2: Spread out the luxury service by music video.

Step 3: Acquire lead & booking on social and website

Channel: Google, Youtube, Facebook, Wifi, Adnetwork

Model: CPM, CPV, CPR, CPC

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