Mường Thanh Hotel chain is divided into 4 segments: Mường Thanh Luxury,Mường Thanh Grand, Mường Thanh Holiday and Mường Thanh, with a vision to fulfill all domestic and international customers’ various needs. Halocom mission is to spread out Muong Thanh luxury brand and acquire customers on year end Holiday.
Process and Strategy:
Step 1: Define luxury audience segments and choose the right platform.
Step 2: Spread out the luxury service by music video.
Step 3: Acquire lead & booking on social and website
Channel: Google, Youtube, Facebook, Wifi, Adnetwork
Model: CPM, CPV, CPR, CPC