Pharmacity is leading on Pharmacy Retail in Vietnam, but keep user loyalty is really hard.
Pharmacity want to increase Membership & App Install but still need to focus on retail sales.
Process and Strategy:
Step 1: Mainly focus on potential user who is currently illness or have the symptoms
Step 2: Optimize on creative and allocate the right volume for each location
Step 3: Combine with pharmacist to convert new customer become membership
Channel: Facebook, Youtube
Model: CPV, CPR
Segment: Age 25-35 who interests in Health and must search keyword about medicine recently.