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Pharmacity

Challenge:

Pharmacity is leading on Pharmacy Retail in Vietnam, but keep user loyalty is really hard.

Pharmacity want to increase Membership & App Install but still need to focus on retail sales.

Process and Strategy: 

Step 1: Mainly focus on potential user who is currently illness or have the symptoms

Step 2: Optimize on creative and allocate the right volume for each location

Step 3: Combine with pharmacist to convert new customer become membership

Channel: Facebook, Youtube

Model: CPV, CPR

Segment: Age 25-35 who interests in Health and must search keyword about medicine recently.

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