Toppo is already a famous product of Lotte for young people in Japan. Halocom mission is to bring the successful concept “Mood Booster” and twist it for Vietnamese taste.

Process and Strategy:

Step 1: Create trend “Triệu hồi Good Mood” by music video, PR.

Step 2: Engage with users by social event experience

Step 3: Amplify the campaign by KOLs guide and social media share

Model: CPR, CPV, CPE, Booking

Segment: 18+, nationwide, interested in Food, Cookie, Chocolate