Toppo is already a famous product of Lotte for young people in Japan. Halocom mission is to bring the successful concept “Mood Booster” and twist it for Vietnamese taste.
Process and Strategy:
Step 1: Create trend “Triệu hồi Good Mood” by music video, PR.
Step 2: Engage with users by social event experience
Step 3: Amplify the campaign by KOLs guide and social media share
Model: CPR, CPV, CPE, Booking
Segment: 18+, nationwide, interested in Food, Cookie, Chocolate