Scash is a fintech app, which offers solution for users who need to loan small amount of money immediately, and it’s totally online transaction.
Scash wants to recruit new users who have needs for a loan with cost per users still reasonable, but to acquire a user to use Scash services on App seem quite expensive. Scash is looking for a solution to reduce the cost but still keep the business model.
Process and Strategy
Step 1: Build a mobile website with a friendly ux and easy for ui.
Step 2: Choose the suitable Channel & Format Ads to convert user on the website. The cost problem is solved.
Step 3: Remind user install app to track their loan.