Scash

Scash is a fintech app, which offers solution for users who need to loan small amount of money immediately, and it’s totally online transaction.

Challenge:

Scash wants to recruit new users who have needs for a loan with cost per users still reasonable, but to acquire a user to use Scash services on App seem quite expensive. Scash is looking for a solution to reduce the cost but still keep the business model.

Process and Strategy

Step 1: Build a mobile website with a friendly ux and easy for ui.

Step 2: Choose the suitable Channel & Format Ads to convert user on the website. The cost problem is solved.

Step 3: Remind user install app to track their loan.